ComScore Integration

Why comScore is required for the websites?

1. Audience Measurement and Insights

1. Understanding Your Audience : ComScore provides detailed demographic and behavioral data, helping you understand who your visitors are, what they are interested in, and how they interact with your content.

2. Content Strategy : With insights into which content resonates most with your audience, you can tailor your content strategy to better meet their needs and preferences.

2. Improved Advertising Effectiveness

1. Ad Targeting : Detailed audience insights enable more precise ad targeting, increasing the relevance of ads shown to visitors and improving click-through and conversion rates.

2. Ad Performance Tracking : ComScore's tools allow you to measure the performance of your ads, helping you to optimize ad placements and formats for better returns on investment.

3. Competitive Benchmarking

1. Market Position : Understanding how your website compares to competitors in terms of audience size, engagement, and demographics can help you identify strengths and areas for improvement.

2. Strategic Decisions : Benchmarking data can inform strategic decisions about content development, marketing campaigns, and overall business strategy.

4. Enhanced Reporting and Analytics

1. Comprehensive Reports: ComScore offers robust reporting capabilities, allowing you to generate detailed reports on various aspects of your website’s performance.

2. Data-Driven Decisions: Access to accurate and comprehensive data supports data-driven decision-making, leading to more effective strategies and actions.

5. Media Planning and Buying

1. Targeted Campaigns: For websites involved in media buying, ComScore provides valuable insights to plan and execute targeted campaigns, ensuring your media spend is efficient and effective.

2. Campaign Effectiveness: Measuring the impact of your media campaigns helps in refining and optimizing future campaigns.

6. Improved User Experience

1. Content Optimization: By understanding user behavior and preferences, you can optimize your website’s content and layout to enhance user experience and engagement.

2. Site Performance: Insights into how users navigate your site can help identify and fix performance issues, leading to a smoother and more enjoyable user experience.

7. Regulatory Compliance

1. Accurate Data Collection: ComScore ensures that the data collected is accurate and compliant with various regulatory standards, helping you maintain trust with your audience and regulators.

8. Revenue Growth

1. Increased Ad Revenue: Better audience insights and ad targeting can lead to higher ad revenues.

2. Subscription and Membership Growth: Understanding what drives user engagement can help increase subscriptions or memberships, contributing to revenue growth.

Paste code in website header.

On WordPress: -

1. Login to the WordPress admin dashboard (https://xyz.com/wp-admin) 

On Hocalwire/ Blink CMS: -

1. Login to the CMS

2. Go to Ad management

3. Search for the below element: 

• Page Type - common

• Element - sync_header_tags

Paste the below formatted  code: -

<!-- Begin comScore Tag -->

<script>

 var _comscore = _comscore || [];

 _comscore.push({ c1: "2", c2: "partnerId" ,  options: { enableFirstPartyCookie: "true" } });

 (function() {

   var s = document.createElement("script"), el = document.getElementsByTagName("script")[0]; s.async = true;

   s.src = (document.location.protocol == "https:" ? "https://sb" : "http://b") + ".scorecardresearch.com/beacon.js";  

   el.parentNode.insertBefore(s, el);

 })();

</script>

<noscript>

 <img src="https://sb.scorecardresearch.com/p?c1=2&c2=partnerId&cv=3.9.1&cj=1">

</noscript>

<!-- End comScore Tag -->

Note: change the highlighted part from the above code.

Step 2 : - Setup comScore on Website (AMP and Photo Story Pages)

Paste copied partnerId under a config, and for that follow below steps: -

1. Login to partnerConsole

2. Select partner

3. Go to Partner Management

4. Search for config - COMSCORECODE

5. And paste value as partnerId

Step 4 : - Setup comScore on APP

Share below details with APP developer and they will get the app updated with the below details: 

1. C2 Value

2. Publisher Secret Code